Thursday, September 12, 2013

Chipotle's new and elegant short film, The Scarecrow, was produced by Moonbot Studios, Shreveport, and is clearly the work of the Oscar-winning Louisiana shop

Moonbot Studios, Shreveport by trudeau
Moonbot Studios, Shreveport, a photo by trudeau on Flickr.

"As the short film, The Scarecrow, opens, we see a spindly scarecrow entering the monolithic factory of "Crow Foods Incorporated," where conveyor belts ferry boxes of "100% Beef-ish" and eggs and chicken dubiously labeled "all-natural," says

"The soundtrack for this dystopian scene is Fiona Apple crooning the song "Pure Imagination" from the 1971 film classic Willy Wonka and the Chocolate Factory.

The dejected scarecrow rides home on the subway, and sees an ad and then a billboard for "farm fresh" Crow Foods "feeding the world" as pernicious robotic crows flutter around.

But this scarecrow is a proactive fellow. Rather than eating this shameful food, he goes out to the garden and picks a bright red pepper (subtle, Chipotle). We see him cooking in his small kitchen, and then presto! Our sad little scarecrow has become a happy little street food vendor, selling fresh tacos out of red plastic baskets that look quite a lot like what you'll get at the Mexican chain."

Highly recommended for the singularly charming look of a Moonbot product.

The Scarcrow is also an app available for free on iPhone and iPad.

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