Monday, September 14, 2009

More doctors smoke Camels: Tobacco advertising art exhibit on view at LSUHSC Medical Library

The LSUHSC-S Medical Library is hosting a traveling exhibit of tobacco advertisements from the 1920s to the 1950s, says Ellen Hildbrandt.

Robert K. Jackler, MD, Stanford University, and his wife Laurie, an artist, teamed with Robert N. Proctor, PhD., Stanford, to create this exhibit to demonstrate the deception used by the tobacco industry’s marketing campaign.

This traveling exhibit consists of several hundred reproductions of the original ads. Some ads feature medical professionals recommending particular cigarette brands as “less irritating,” others include celebrities and athletes to glamorize smoking, and some incorporate children and cartoon characters to encourage smoking at an early age. Also on display are a few original posters and interesting artifacts, such as medicinal cigarettes for asthmatics. Steve Bolten, a local antique collector, has loaned the Medical Library vintage cigarette lighters and metal signs advertising various cigarette brands to supplement the traveling exhibit.

Info: Marianne Comegys at 675-5449, Dee Jones at 675-5458, or Deidra Woodson at 675-5679.

Library Hours
Monday - Friday: 7:30 a.m. to 11:00 p.m.
Saturday: 9:00 a.m. to 11:00 p.m.
Sunday: 1:00 p.m. to 11:00 p.m.

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