the NY Times.
Applicants will be able to submit their videos (only one entry per person) starting Monday, uploading them on a channel created for the initiative, also called YouTube Play (youtube.com/play). The works must have been created within the past two years and cannot be longer than 10 minutes, made for commercial use or excerpted from longer videos. The deadline for submissions is July 31.
A team of Guggenheim curators will look at all the submissions — the foundation is expecting many thousands, Ms. Spector said — and narrow them down to 200, which will be seen by a jury of nine professionals in disciplines like the visual arts, filmmaking and animation, graphic design and music.
The project, called YouTube Play and conceived as a biennial event, is intended to discover innovative work from unexpected sources. It is open even to entrants who don’t consider themselves artists, and actively encourages the participation of people with little or no experience in video.