Monday, July 28, 2008

Interactive arts & cultural marketing workshop at LSUS Aug 14, 15; broaden and deepen the arts market

Wendy Benscoter announces a 2-Day Interactive Arts & Cultural Marketing Workshop:
Building, Diversifying and Tracking Audiences with Small-Budget Marketing Strategies that sizzle

Aug 14 – 15th:
Fundamentals of Marketing I – Marketing Strategy
Interactive exercises, case studies, and the latest consumer research on the arts & culture will give you the tools to implement effective and efficient marketing in your small organization to connect with larger audiences.

Fundamentals of Marketing II – Audiences
Broaden & Deepen Your Audience - Learn the elements necessary to diversifying audiences, including key strategies and tactics that have proven successful for other arts organizations.

Fundamentals of Marketing II – Tracking
Tracking Your Results - Learn how to develop a plan for measuring the impact of your marketing programs and how to present the results to management.

LSUS University Center, Shreveport, LA

$60 FOR 2-DAY WORKSHOP (Same price for one day) Special Nonprofit Arts & Cultural and Artist Rate $35

Thursday, August 14, 2008
9:00 – 9:30 Registration, Coffee, Meet and Greet
9:30 – 3:30 Fundamentals of Marketing I – Julie Peeler
3:30 – 4:00 Q & A
4:00 - 5:00 Wine & Cheese Reception, Arts Congress Presentation

Friday, August 15, 2008
9:00 – 9:30 Registration, Coffee, Meet and Greet
9:30 – 3:00 Fundamentals of Marketing II – Julie Peeler
Materials and lunch included. “Working Lunch” Choose - On-line Ticketing w/ Sylvia Mahoney, OR Roundtable Discussion

Register: name, etc and payment by August 11 to:
Shreveport Regional Arts Council 800 Snow Street Spt, LA 71101

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